our story

Redefining customer experience

We have been creating genuine connections for two decades. We combine human attention with smart technology to make customer contact more personal, easier, and more valuable. Every interaction counts. It forms the basis of what we do.

Every interaction is an opportunity to learn and innovate. We optimize customer processes, make organizations more accessible, and build sustainable growth. In this way, we raise the bar for the efficient and impactful customer experience of tomorrow.

Driven by People and Innovation

Since 2005, we have been a leading Dutch player in customer contact and customer experience. What started as a stand-alone contact center has grown into a group of locally and internationally focused companies with one goal: to help organizations turn customer interactions into real value. We do this by combining technology and humanity.

Technology is developing at lightning speed, but we always put people first. Where others have opted for economies of scale and acquisitions, we have consciously chosen to focus on our customers and entrepreneurship. Innovation, humanity, and long-term partnerships drive us. We prove that technology only becomes truly powerful when combined with human attention. That is why we are constantly innovating, with GenAI as our accelerator.

Our solutions

Where people and technology reinforce each other

What drives us:

Every interaction counts

Real connection happens when human attention and smart technology work together. We make customer contact personal, easy, and valuable. AI speeds things up and makes organizations available 24/7. But people still make the difference when understanding and empathy are needed.

AI that works for and with people

AI Leadership in CX

With decades of CX experience and our own AI solution Archie, we digitize customer interactions. Archie supports employees in real time, automates routine tasks, and converts every interaction into valuable insights. Our strength? Domain knowledge, secure technology, and AI that remains people-oriented.

Safety as a foundation

Security & Certifications

We protect data, processes, and people in accordance with the highest international standards. With ISO certifications, security-by-design, and transparent reporting, we guarantee security in every interaction. For us, trust is not a promise, but a proven practice, every day.

Creating value for people and society

Corporate Social Responsibility

We are committed to responsible business practices: from sustainable working models to investing in human talent and local initiatives. CSR is not a project, but part of who we are. We build impact that goes beyond results. Today and tomorrow.

A family-driven foundation for growth

Part of the VANAD Group

VANAD Interactions is part of the VANAD Group: a family business consisting of a group of entrepreneurial companies in CX, technology, and data. We invest in innovation, new companies, and long-term partnerships. With shared values: humanity, entrepreneurship, and future-oriented collaboration.